New research from Parkopedia, part of EasyPark Group, reveals that 100% of drivers surveyed in the U.S. and Germany prefer in-car payment systems that are seamless, intuitive, and easy to use - emphasizing a clear and consistent preference for streamlined, user-friendly digital interactions while driving.

The findings come from the In-Car Payments UX Focus Groups Research Study, conducted by Drive Research, to better understand how drivers engage with in-car payments and identify key areas for improvement for some of the current implementations.

The study results highlighted respondents’ need for simplicity when first engaging with in-car payment systems, and revealed that complicated sign-up processes risk losing a significant share of users. Complex registration was cited by 70% of respondents as a deterrent to signing up, with half reporting it would make them less likely to use the service even if they completed registration. Notably, 77% of participants rated easy enrollment as ‘very important’. EasyPark Group, parent company to Parkopedia, already addresses this need for existing app users by offering user-friendly, in-car integrations with platforms like Android Auto and Apple CarPlay, helping reduce complexity for users.

“The strong interest toward in-car payment solutions globally provides a better understanding of the seamless journey drivers desire," said Eugene Tsyrklevich, General Manager of Automotive & Data at EasyPark Group. “Understanding driver reactions to this technology is more crucial than ever as connected car services gain prominence. This strategic alliance between EasyPark and Parkopedia uniquely positions us to develop and deliver transformative mobility experiences that directly address the demands of today's drivers.”

As the study shows, ease of use and seamless integration are essential for building trust and adoption in the connected car space. The fundamental desire for convenience and streamlined payment processes within the vehicle is a shared priority of drivers across the U.S. and Germany. Across global markets, more than 93% of participants expressed a desire for efficient in-car payment systems. A closer look revealed nuanced distinctions and further insights unique to each market:

  • 80% of U.S. drivers would be frustrated if their in-car system didn't alert them to nearby payment options, compared to 57% of German drivers – indicating stronger U.S. demand for real-time payment notifications.

  • 70% of U.S. drivers expressed a willingness to pay more (either upfront or via subscription) to access in-car payments. 

  • 93% of German drivers were more likely to use systems that offered savings and loyalty discounts, highlighting a preference for direct, monetary benefits. 

To investigate the effectiveness of in-car payment systems, Drive Research conducted parallel market research studies in the United States and Germany between October 2024 and February 2025. Across both markets, a total of 60 participants engaged with two in-car payment systems through the process of registering and completing transactions. These experiences included parking and charging in the U.S. and parking in Germany using identical tablets that presented an existing OEM service and a proposed updated version co-developed by Parkopedia and Valtech Mobility. This research aimed to provide a unified understanding of user experiences with in-car payment technologies across these key markets. For more information on the study visit, here. 

To learn more about EasyPark Group and its expertise in parking solutions, please visit https://easyparkgroup.com/.