EasyPark Group acquires Mobile City in Germany, Austria, and France – strengthens its position as the European market leader
EasyPark Group further expands its service coverage by adding another 41 German cities, making it a market leader also in Germany. The acquisition signals further consolidation and improves EasyPark’s market presence in Austria. The deal unveils the company’s entry to France with 7 cities, a market that will be the next in line to see rapid development within digital paid parking. France will be the ninth addition to EasyPark group’s European markets, allowing it reach close to 500 cities and 100 commercial parking operators.
Mobile City is an innovative and future-oriented FinTech Company focused on automated payment handling and the development of technical solutions in the mobility sector in Germany, Austria and France. The existing services from Mobile City will be migrated to the EasyPark service that score three times higher* than the industry benchmark according to Bright Navigator survey. The platform migration is expected to begin before the end of 2016.
– In addition to expansion of coverage and user base, the acquisition supports the thought leadership EasyPark has, to service cities, parking operators and motorists with fully digitalized parking services beyond payments. This vision paves way to forge strategic partnerships opportunities with global players from the parking, tech and automotive industries, says Johan Birgersson, CEO EasyPark Group.
Vision of Win-Win-Win for cities, operators and motorists
EasyParks vision is to create more liveable cities with Parking Excellence. That means helping motorists quickly find available parking spaces and seamlessly pay for them, in the meanwhile helping cities channel on-street parking pressure in congested areas to off-street excessive capacity. This does not only benefit drivers by saving valuable time; it also helps cities reduce congestion and parking operators improve their off-street parking space utilization.
– The realization of this vision means a significant digital transformation of the parking eco-system that is now resulting in our industry maturing and consolidating. The delivery of this vision also requires critical mass of volume, technology and top talents. The acquisition of Mobile City will put us in a better position to achieve this win-win-win vision for motorists, cities and operators through our larger coverage, more scale and stronger technology, says Johan Birgersson, CEO EasyPark Group.
– We invested in Mobile City and supported its development through significant growth capital commitments. We are pleased that Mobile City now plays a significant role in EasyPark’s European growth strategy, added André Deloch, Partner at Heidelberg Capital.
Developing the global state of Parking Excellence
Mobile City is the second acquisition for EasyPark in 2016. Earlier this year the parktech start-up, Parko, became a part of the EasyPark family. Parko’s industry-leading algorithms that provide unrivalled accuracy on block-by-block parking availability helps drivers discover the most efficient route for finding parking. This new technology, together with greater coverage from Mobile City, strengthens EasyPark’s position on the European market as the strongest partner for cities to deliver smarter parking to the public. Everyone stands to benefit when people spend less time looking for parking and have more productive and/or leisure time as it is making cities more accessible and a greater places to live in.
* Net Promoter Score of 66,1 rated by its users across Europe on quarterly basis
For more information:
In nearly 500 cities across 10 markets (Sweden, Norway, Denmark, Finland, Germany, Austria, Italy, Spain, France and Australia), EasyPark helps drivers find and pay for parking. By using advanced technology and data we connect smart cities to guide traffic, improve urban accessibility and lower the cost of parking operations. EasyPark’s award-winning app has saved motorist’s time and money since 2001. Read more about the company at www.easyparkgroup.com.