Verdane new majority owner in pay by phone parking provider EasyPark

Verdane Capital VII (Verdane) has become the new majority owner in EasyPark by acquiring shares from existing shareholders. EasyPark provides a phone parking solution that is available in all Nordic countries and has been used by over 500,000 motorists.

Following the transaction Verdane owns over 60% of the company, alongside previous owners Ledstiernan, Marinvest and members of the management team. Verdane is a fund that invests in Nordic growth companies, often through so called portfolio transactions where several holdings are acquired at once.

EasyPark has over a number of years built a strong position in the Nordic phone parking market with over 200 contracts with cities and parking operators. By providing a phone parking solution that works in all Nordic countries and Germany, EasyPark delivers unique value to cities, parking operators and motorists.

EasyPark has made significant investments in a new state of the art mobile payment platform for parking transactions with complex tariffs and rules. For cities, the platform provided by EasyPark results in a cost efficient solution, because the scale of the operation can be leveraged more than any single city could. For motorists, the biggest value is convenience and the ability to avoid over-payment and parking fines. With the new Smartphone applications for iPhone and Android, the interface to use EasyPark phone parking services has become even more intuitive. Customer satisfaction is high and in a recent survey, 94% of EasyPark customers say that they like the service.

The value we can create for cities and parking operators is directly proportional to the coverage. For motorists, having a single service regardless of where they go is the key value driver. For cities, the cost for maintaining and developing the solution decreases with every new city making it more and more cost effective” says Johan Birgersson, CEO of EasyPark Group. “When growing the coverage in the Nordics we think that Verdane, with its truly Nordic and European focus, will be a valuable partner for EasyPark.”

The new and the existing owners make it possible to continue with platform investments to serve tomorrow’s drivers with digital services such as payment of electric vehicle charging and GPS capability in Smartphone applications. They can also support the company in entering new markets.

We have followed EasyPark since 2006 and we are deeply impressed with the journey the company has made. It is rare to see a company delivering on their ambitious plans year after year” says Lars B Thoresen, Managing Partner at Verdane Capital Advisors.

Verdane funds have a 25 year history of investing in Nordic growth and technology companies and EasyPark’s needs fit well with what Verdane can contribute with as an owner.”

Verdane funds have invested in close to 250 companies over the past 10 years. Many of those have had a strong Nordic position with the potential for growth outside the region. Portfolio companies Dibs Payment Services (online payment services provider) and TradeDoubler (performance advertising network) were at the time of investment similar to EasyPark in terms of focus and stage of development. Both companies were taken public on the Stockholm Stock Exchange and have been considerable success stories.

For further information, please contact:

Johan Birgersson, CEO EasyPark Group,
+46 70 832 67 58 |

Lars Thoresen, Verdane Capital Advisors,
+47 95 707 494 |


About EasyPark

EasyPark is the leading Nordic provider of mobile phone parking solutions that introduce a leap in cost efficiency and ease of use in parking. The company is present in more than 120 cities and additionally serves more than 60 commercial operators. Its services have been used by over 500,000 drivers to date. EasyPark Group has 85 employees and operates from offices in Sweden (HQ), Denmark, Norway, Finland and Germany.

About Verdane Capital Advisors

Verdane Capital Advisors has 25 years experience in the venture capital and private equity market as advisor to the Verdane Capital funds. The funds act as liquidity providers for owners of unlisted assets, primarily by acquiring portfolios of unlisted companies, but Verdane Capital funds also selectively invest directly in medium-sized individual companies. The committed capital in the funds advised stands at over €500m, with a total of over 100 holdings in four different funds. Verdane Capital Advisors has 21 professionals in offices in Helsinki, Oslo and Stockholm. Example investments include: BytHjul, Codenomicon, Liaison Technologies, Mathem, Resman, SmartMotor, Wireless Maingate and Åkerströms. Examples of earlier investments are Coding Technologies, Chipcon, DIBS, Nacre, Opera Software, Reslink and TradeDoubler.


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